ExcelDiet is a French family-owned company that produces and sells 100% natural and 100% French-made dietary supplements. Rooted in tradition and driven by quality, ExcelDiet is committed to offering effective, nature-based solutions to support health and well-being.
I worked on the rebranding of the ExcelDiet brand, including the redesign of its packaging, with the goal of modernizing the company’s image and aligning it with the expectations of a highly competitive digital (e-commerce) market.
I retained the brand’s symbolic tree, updating it with a more modern and dynamic design. Beyond representing nature, the tree also subtly echoes the shape of the human digestive tract, reinforcing the brand’s focus on natural digestive health.
