Green Desert is a biotechnology Saudi Arabian startup company specialized in the field of transformed industrial hemp and plant-based products.
I supported the launch of the brand Green Desert by creating its visual identity, including the logo, graphic guidelines, and various communication materials.
I also designed the packaging for the company’s first product launch, Antique, ensuring it reflected the brand’s innovative spirit and premium positioning.
The colors of the Green Desert identity have been carefully selected to represent the natural elements essential for hemp cultivation, while also reflecting the essence of Saudi Arabia.
These include the green of hemp, the beige of sand, the blue of water, the orange of soil, and the yellow of the sun.
The Green Desert logo is built around the letters G and D, which are merged to create a strong and unified symbol. These two letters are seamlessly connected, forming a single shape. Through their fusion, a forward-pointing arrow emerges, symbolizing progress and direction.
