La Bici Pasta is a bike-powered fresh pasta service bringing authentic Italian food straight to your doorstep or workplace.
The brand identity I created reflects this freshness with a vibrant pop-color palette inspired by real ingredients: bright red tomatoes, green pesto, creamy mozzarella, and golden fresh pasta.
A playful spaghetti curve runs across the visuals, creating movement, fun, and a memorable signature that makes the brand instantly recognizable.
La Bici Pasta is meant to be fun, playful, and full of life, just like a bowl of fresh pasta twirling on a fork.
